ILLUSTRATION

Commissioned to develop a signature campaign poster for Reach Out and Read, a national early literacy organization working directly with pediatric care providers. 

Working from the organization’s annual theme and brand guidelines, I designed a flexible vector illustration. 

The final graphic is scalable, print-ready, and optimized for both print and web while staying true to the brand. 

• Vector Illustration

• Print Production

• Asset Management

• Color Theory

• Visual Storytelling

Commissioned to design a series of three character iterations and an app icon for a social fitness platform. 

The mascot was developed to encourage community and motivation.  I translated the client's vision into a professional, cohesive brand character that motivates users to achieve their fitness goals together.

• Vector Illustration

• App Iconography

• Mascot & Character Branding

• Platform Optimization