BRAND DESIGN

The Hammer Theatre Center faced difficulties with its brand recognition and inconsistent designs in marketing materials. I created clear brand guidelines that Junior Designers can continue to use after I graduate. I set up accessible color palettes, consistent fonts, and examples of marketing materials. I ensured that all assets are inclusive, professional, and easily recognizable as part of the Hammer Theatre Center’s branding. 

• Typography & Layout

• ADA & WCAG Compliance

• Universal Design Principles

• Web & Print Ready Materials

I transformed a client's hand-drawn sketch into professional brand guidelines, creating both full-length and icon versions for maximum versatility and flexibility.  The client requested multiple contexts, including for business cards, newsletters, website, and vehicle decals.

I refined the designs through multiple collaborative revisions until the client's satisfaction. The final brand guidelines ensure that Burrill's World of Wines has a consistent, polished look across all digital and print materials.

• Brand Identity Development

• Logo & Icon Design

• Typography & Color Palettes

• Universal, Scalable Assets

• Business cards, splash pages, merchandise