GRAPHIC DESIGN

Illustration

Reach Out And Read

Commissioned to develop a signature campaign poster for Reach Out and Read, a national early literacy organization working directly with pediatric care providers.

Working from the organization’s annual theme and brand guidelines, I designed a flexible vector illustration.

The final graphic is scalable, print-ready, and optimized for both print and web while staying true to the brand.

Vector Illustration
Print Production
Asset Management
Color Theory
Visual Storytelling

"Dial In" App

Commissioned to design a series of three character iterations and an app icon for a social fitness platform.

The mascot was developed to encourage community and motivation. I translated the client's vision into a professional, cohesive brand character that motivates users to achieve their fitness goals together.

Vector Illustration
App Iconography
Mascot & Character Branding
Platform Optimization

Brand Design

Hammer Theatre Center

The Hammer Theatre Center faced difficulties with its brand recognition and inconsistent designs in marketing materials. I created clear brand guidelines that Junior Designers can continue to use after I graduate. I set up accessible color palettes, consistent fonts, and examples of marketing materials. I ensured that all assets are inclusive, professional, and easily recognizable as part of the Hammer Theatre Center’s branding.

Typography & Layout
ADA & WCAG Compliance
Universal Design Principles
Web & Print Ready Materials

Lobby Display

Guidelines created for all lobby display frames.

Featured Ads for Print

Burrill's World of Wines

I transformed a client's hand-drawn sketch into professional brand guidelines, creating both full-length and icon versions for maximum versatility and flexibility. The client requested multiple contexts, including for business cards, newsletters, website, and vehicle decals.

I refined the designs through multiple collaborative revisions until the client's satisfaction. The final brand guidelines ensure that Burrill's World of Wines has a consistent, polished look across all digital and print materials.

Brand Identity Development

Logo & Icon Design
Typography & Color Palettes
Universal, Scalable Assets
Business cards, splash pages, merchandise

Client's original sketch, which they requested to be faithfully & professionally elevated, while maintaining core elements.

Faithfully re-designed logo.

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